More Demos Booked. More Demos Closed.
For SDRs booking demos and account executives running them on Zoom, Google Meet or Microsoft Teams: proven replies during the call, every call scored, and every outcome confirmed.
The short answer
For SaaS sales teams, Merdial pairs a Setting workspace for SDRs with a Closing workspace for account executives. SDRs get real-time AI assist on cold-call push-back and book qualified demos onto the AE’s calendar; AEs get proven replies to price and timing objections during the demo, and the AI proposes each demo’s outcome for the AE to confirm. Every call is scored, and HubSpot or Pipedrive stays in sync.
What gets in the way
Demos that should never have been booked
SDRs are paid on meetings, so AEs inherit demos with no budget, no authority and no timeline.
“We already use something”
Most SaaS buyers already have a tool, and the call ends the moment they say so.
Coaching from memory
Managers hear a handful of demos a month and coach from what they remember.
How Merdial runs it (Setting + Closing workspaces (SDRs and AEs), or Full-cycle)
Real-time AI assist on Zoom, Meet and Teams
The desktop app hears the call itself. When a buyer raises a challenge your team reviewed, a proven reply appears about a second later.
Demos qualified before the AE sees them
The lead form fills itself from the SDR’s call and is checked against your ideal customer profile before a person approves it.
Every call scored
SDR calls are scored from opener to booking, AE calls from rapport to commitment, and each rep’s profile names the step where deals stall.
In sync with your CRM
Approved demos and confirmed outcomes sync both ways with HubSpot and Pipedrive.
Which plan fits
Pro fits most SaaS teams: up to 10 reps, 20 hours of talk time per rep a month and 2 workspaces, one for SDRs and one for AEs. Max goes to 25 reps and 5 workspaces. Free on one seat. Paid plans from $39 per seat a month, monthly, no seat minimum and no annual contract. See pricing.
The push-backs this team hears most
- “We already use someone”They already use a solution or a vendor and do not see enough reason to change.
- “Just send me an email”A polite way of ending the call; they are not asking for information, they are asking to stop.
- “It’s not a priority”They accept the problem and the fit, but it ranks below other things competing for the same attention.
- “It’s too expensive”Cost is the stated barrier; either real budget absence or a signal that value has not outrun price yet.
Run it on your own calls: $0, one seat, no card.
Get StartedQuestions people ask
Does it work on Zoom, Google Meet and Microsoft Teams?
Yes. The desktop app for Windows and macOS captures the meeting app’s own audio, so there is nothing to integrate.
Can SDRs and AEs be measured differently?
Yes. A Setting workspace is judged on qualified demos booked and approved; a Closing workspace on confirmed outcomes: Closed Won or a booked next step.
Which CRMs does it sync with?
HubSpot and Pipedrive, both ways.
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Sell Smarter. Close More.
Merdial learns from your own calls, helps your reps in real time and proves what wins.