Merdial is an AI revenue-operations platform for sales-development teams — call centres, SDR floors and lead-generation agencies. It scores every call your agents make instead of a sample, coaches them while they are still on the line, qualifies leads against the bar each client actually set, and delivers only the appointments that clear it.
The loop
agent makes a call
→ audio is captured and transcribed live
→ the AI scores it, detects the outcome, qualifies the lead
→ weak or flagged calls surface to a QA review queue
→ approved leads and appointments publish to the client portal
→ the system learns from every human/AI disagreementThe last line is the one that compounds. Every time a manager overturns a score or edits a qualification, that disagreement is recorded, and the criteria sharpen — inside your own account, never across customers.
What is in the product today
Merdial is built around Sales Development: human agents on the phone, with the whole QA, coaching, qualification and delivery stack around them. That is the product this documentation and the agreements describe, and it is what a subscription buys.
| Surface | What it does |
|---|---|
| Real-time AI assist | A proven reply on screen while the prospect is still talking, drawn from what actually converts. |
| Automatic QA | Every call scored against your rubric about four seconds after hang-up — not a sample, not next week. |
| Lead qualification | Each lead checked against the bar the client actually set, before the client ever sees it. |
| Review queue | Weak or flagged work reaches a human, who approves, edits or rejects it. |
| Client portal | Your client sees approved, verified appointments on your brand — and nothing else. |
| Floor operations | Live call monitoring, coaching plans and calibration reporting. |
Who it is for
- Outbound call centres and BPOs — 100% QA coverage instead of a sampled fraction, days later.
- Lead-gen agencies running several clients — a per-client qualification bar enforced automatically, and a portal where the client only ever sees verified work.
- In-house SDR teams — new hires ramping with real-time AI assist instead of against a recording of a call they lost last week.