SDR calls that book meetings
A SaaS SDR’s cold call has one job: a meeting with someone who fits your ideal customer profile. Merdial coaches the call live, scores the discovery against your rubric, and checks every call against the ICP before a meeting reaches an account executive.
- ~300msObjection to answer
- 100%Calls scored, not sampled
- ~4sHang-up to a scored call
For a SaaS SDR team the expensive failure is not a missed call — it is a booked meeting with someone who was never going to buy. Merdial scores every call against your ideal customer profile and discovery rubric, so account executives receive meetings that were qualified on the call.
Fleet telematics & compliance software
Who you sell to- Industry
- Logistics, haulage, last-mile
- Size
- 25–500 vehicles
- Buyer
- Ops or Fleet Manager
- Trigger
- Failed audit, or insurance renewal
Describe it once. Every call is judged against it.
Meetings that fit your ICP
- Industry, company size, buyer and trigger, written once
- Every call checked against it, with the reason for the verdict
- A reviewer approves the meeting before it reaches an AE
- Software & SaaS
- Agencies
- BPOs
- Solar
- Insurance
- Recruitment
- Real Estate
- Home Services
Coached while they talk
- The reply appears about 300 ms after the objection
- New SDRs ramp on the team’s proven answers instead of shadowing
- Discovery scored on every call, so coaching is based on all of them
What software buyers say to SDRs
Editorial examples to show the idea. Your Merdial library is built from your own calls and approved by your own team.
- Objection
“We’re building it in-house.”
Build versus buy, not a no.
Reply shapeAsk who maintains it after launch, and what that team would ship instead.
- Objection
“No budget this quarter.”
Timing.
Reply shapeAsk when planning starts, and book discovery before then.
- Objection
“We just signed with a competitor.”
A renewal date to note.
Reply shapeAsk what made them choose it, and when the contract is up.
- Objection
“Send me a deck.”
A soft exit.
Reply shapeAgree, and ask which problem the deck should focus on.
Straight answers
Does Merdial work on Zoom, Microsoft Teams and Google Meet calls?
Yes. Merdial captures the call wherever it happens — a dialler, a softphone, Zoom, Microsoft Teams or Google Meet — and transcribes, coaches and scores it the same way.
How is Merdial different from Gong for an SDR team?
Gong analyses calls after they end, with a minimum of about 15 seats on an annual prepaid contract. Merdial coaches live on the call — on any dialler, Zoom, Teams or Google Meet — scores every call against your ICP, and starts at one seat month to month.
Does Merdial work with my dialler?
Yes. The Merdial desktop app for Windows 10+ and macOS 14.2+ captures the call audio on your computer — any dialler, softphone or meeting app — so it works beside whatever you already use, with no webhook or API key to set up.
Related
- CompareMerdial vs GongGong starts at ~15 seats. Where it is the better buy, and where Merdial is.
- FeaturesLead qualificationEvery call checked against your ideal customer profile, with the lead form filled in from the conversation.
- FeaturesReal-time coachingThe answer that closed before, on screen about 300 ms after the prospect objects — on any dialler.
