Handle objections with what worked

Merdial works out which objections keep coming up on your calls and which answers were followed by a booked meeting. It proposes them as learnings, a person on your team presses Add, and from then on the answer appears the moment the objection is heard.

Start Free How live coaching works

~300msObjection to answer
100%Calls scored, not sampled
1 seatMinimum to buy

New learning

“Been with them about three years now.”

Long incumbent tenure — the prospect is signalling inertia, not satisfaction.

Reply that worked

Ask what their last audit flagged. Three years is long enough for the contract to have drifted from what they actually need.

Heard on 14 calls · booked on 9

AddSkip

The short answer

AI objection handling is the loop between hearing an objection, finding the reply that worked, and getting that reply to the next rep who hears it. Merdial runs all three — detection on every scored call, evidence from what happened next, and a live coaching card — with a human approval in the middle.

Acme Co03:27Stop listening

ProspectHonestly, it’s just not in the budget this year.YouThat’s fair. When do budgets get set for next year?

ObjectionBudget timingAsk what would have to be true to make room — booked on 9 of the last 14 calls that asked it.

Learns

Replies with evidence

Objections are grouped across your scored calls, so the recurring ones surface
Each proposed reply shows how often the objection was heard and how often the reply booked
Proposals wait in Memory until someone on your team presses Add or Skip

Human-approvedYour callsCompounds

Acme Co04:12Start listening

The library

One library, always current

Replaces the shared document of objections that nobody updates
Every rep hears the same proven answer, whoever wrote it first
A reply learned for one account never leaks into another account’s calls

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How live coaching works

Examples

Common objections, and the shape of a good reply

Editorial examples, to show the idea. Your Merdial library is built from your own calls and approved by your own team.

Objection
“We already have a provider.”
Usually inertia, not satisfaction.
Reply shape
Ask what their last review of that provider flagged, then offer to compare on that one point.
Objection
“Just send me an email.”
A polite exit — or a real request for detail.
Reply shape
Agree, then ask the one question that decides what the email should say.
Objection
“It’s not in the budget.”
Timing or priority, rarely money alone.
Reply shape
Ask when budgets are set, and what would have to be true to make room.
Objection
“I’m not the right person.”
A referral waiting to happen.
Reply shape
Ask who owns it, and whether you can mention that you spoke.

FAQ

Straight answers

Where do the replies come from?

From your own team: replies your reps saved, and replies Merdial found on your scored calls that were followed by a good outcome. Nothing is added to the library without a person approving it.

Can the AI add replies to the library by itself?

No. A learning is a proposal. It reaches reps’ screens only after someone on your team has read it and pressed Add.

Does one client’s objection library affect another’s?

No. Each account’s learnings are isolated, so a reply learned for one client never appears on another client’s calls.

Is the free plan a trial?

No. Free is 10 hours of talk time every month on one seat, with every call scored, live in-call coaching and the objection library. It does not expire and it does not ask for a card.

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