Close More of the Calls You Already Book.
For coaching, consulting and program sales: setters hand over qualified calls, closers get real-time AI assist on the objections that lose deals, and every outcome is confirmed.
The short answer
For high-ticket sales teams, Merdial pairs a Setting workspace with a Closing workspace. Setters book qualified calls; closers get real-time AI assist on price, timing and authority objections; the AI proposes each meeting’s outcome and the closer confirms it, so close rates are measured on real results.
What gets in the way
Price objections kill late-stage calls
“It’s too expensive” and “I need to think about it” end calls that were already won on value.
No one knows why a closer’s rate dropped
Without step-by-step scoring, a slump shows up only as fewer sales.
Setter and closer data never connect
Show rates and close rates live in different spreadsheets.
How Merdial runs it (Setting + Closing workspaces, paired)
Real-time AI assist on the close
When a prospect pushes back on price or timing, a reply your team reviewed appears on the closer’s screen.
Calls scored as closes
A closer’s call is scored from rapport to commitment, and their profile shows the step where deals stall.
Outcomes confirmed
The AI proposes the outcome and deal value from the call; the closer confirms won, lost or follow-up in one click.
Tested on what you are paid for
Closing experiments are decided on advances: Closed Won or a booked next step.
Which plan fits
Pro suits closers on the phone all day, with no daily limit. Max adds more talk time per seat. Free on one seat. Paid plans from $39 per seat a month, monthly, no seat minimum and no annual contract. See pricing.
The push-backs this team hears most
- “It’s too expensive”Cost is the stated barrier; either real budget absence or a signal that value has not outrun price yet.
- “I don’t see the value”They understand the offer but do not yet believe it is worth the cost, time or change for them.
- “Call me next quarter”The problem may be real but something else owns their attention or budget right now.
- “I’m still not sure”A worry raised earlier; or never said aloud; is still blocking; the new objection is a symptom of it.
Run it on your own calls: $0, one seat, no card.
Start FreeQuestions people ask
Does it work on Zoom calls?
Yes. The desktop app captures Zoom, Microsoft Teams and Google Meet calls the same way it captures phone calls.
How are close rates measured?
From confirmed outcomes only. The AI proposes the outcome from the closer’s call, and the closer confirms it.
Can setters and closers be on different plans?
Setting and Closing workspaces share one seat pool in your organization, so one plan covers both.
Run Your First Experiment This Week.
Start free on one seat and every call is scored from the first one. Bring your team when you’re ready.
- No card needed
- No seat minimums
- Cancel any time

