Merdial vs Nooks. During the Call, Not After.

Nooks combines an AI parallel dialer with a coaching assistant (transcription, scorecards and roleplay bots) and an AI prospector. Here is how it compares with Merdial, where each one wins, and when to use both.

By Samir El Barbary, Founder, MerdialUpdated October 24, 2026

The short answer

Nooks is an AI dialer with coaching and prospecting built in. Merdial focuses on winning the conversation: real-time AI assist with replies proven on real calls, every call scored, and experiments against a control group. Choose Nooks to dial more; add or choose Merdial to convert more, starting free on one seat.

At a glance

Feature	Merdial	Nooks
What it is	AI revenue science with real-time AI assist on every call	AI dialer and coaching assistant
Help during the live call	Yes: proven replies on screen about a second after a known challenge, and Help me now for anything else	Partly. Managers can listen and whisper; its AI coaching centres on scorecards and roleplay rather than live replies.
Proves which replies win	Yes: replies are tested on real calls against a 10% control group and judged on meetings or deals	No. It scores calls; it does not test which reply wins against a control group.
Pricing	Free on one seat. Paid plans from $39 per seat a month, monthly, no seat minimum and no annual contract.	Not published. Third-party estimates are around $4,000–$5,000 per user a year, with a reported five-seat minimum.
Minimum	1 seat	Reported 5-seat minimum
Contract	Monthly	Annual
Free plan	Yes, one seat, no card	No

Where Merdial wins

Real-time AI assist with proven replies at the moment of the objection.
Revenue science: replies tested against a control group, winners rolled out by themselves.
From $0 on one seat, $39 per seat a month after, monthly.
Works beside Nooks or any other dialer.

Where Nooks wins

Parallel dialing and an AI prospector in the same product.
Roleplay bots for practice.
Manager listen and whisper on live calls.

Real-time AI assist and revenue science

Real-time AI assist: when a prospect raises a challenge your team has already reviewed, a proven reply appears on the rep’s screen about a second later, and Help me now (Ctrl+Shift+Space) answers anything else.

Revenue science: replies are tested on real calls with prospects randomly split, judged on the outcome the team is paid for, against a 10% control group. A clear winner rolls out to every rep and rolls back if it fades.

Pricing

Merdial: Free on one seat. Paid plans from $39 per seat a month, monthly, no seat minimum and no annual contract.

Nooks: Not published. Third-party estimates are around $4,000–$5,000 per user a year, with a reported five-seat minimum. Contract: annual. Minimum: reported 5-seat minimum.

Can you use Merdial and Nooks together?

Yes. Dial with Nooks and let Merdial assist on the call and prove which replies win; the desktop app hears the dialer’s audio directly.

Where Merdial is behind

Merdial syncs with HubSpot and Pipedrive only (Salesforce is planned), has no forecasting, email sequencing or SOC 2 report, and capture needs Windows or macOS.

Try Merdial on your own calls: $0, one seat, no card.

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Questions people ask

Is Merdial a good Nooks alternative?

Does Nooks help reps during a live call?

Partly. Managers can listen and whisper; its AI coaching centres on scorecards and roleplay rather than live replies.

How much does Nooks cost?

Not published. Third-party estimates are around $4,000–$5,000 per user a year, with a reported five-seat minimum. Merdial is $0, one seat, no card, then from $39 per seat a month.

Can I use Merdial and Nooks together?

Yes. Dial with Nooks and let Merdial assist on the call and prove which replies win; the desktop app hears the dialer’s audio directly.

Sources

Competitor details were checked on October 24, 2026 from public pages and third-party reports. Most of these vendors do not publish prices, so figures are estimates; check with the vendor before you buy.

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